ABOUT
US
Our Journey
Bagamoyo Sugar
Bagamoyo Sugar Ltd was incorporated on 01 December 2016 as a sugarcane production and processing subsidiary of the Bakhresa Group, following the acceptance of the land offered by the Government.
Bagamoyo Sugar Ltd aims to alleviate the shortfall in domestic sugar supply by developing a sugar cane plantation and set up a green-field integrated sugar processing plant for sugar production.
The Bagamoyo Greenfield Sugar Project has already been launched and sits less than 80km from Tanzania’s commercial capital, Dar-Es-Salaam. Near the historical town of Bagamoyo in the coastal region, the construction work for the brand new sugar factory is already in progress.
The company brought a number of innovative solutions which is being deployed in incremental phases whilst setting up the multi-million dollar sugar production facility.
Bagamoyo
August 2020
Mission, Vision & Values
Mission
Our highly engaged team strives to increase and sustain the living standards of Africans by providing sugar that is beyond the global quality benchmark at an affordable price using state-of-the-art technology.
Vision
Our vision is to significantly contribute to Tanzania becoming self-sufficient in sugar supply through sustainable, eco-friendly, and innovative solutions.
Values
◉ Integrity
◉ Mutual Respect
◉ Teamwork
◉ Ownership
◉ Innovation
Leadership Team
Board of Directors
Mr Said Salim Awadh Bakhresa
Group Chairman & Director
Said Salim Awadh Bakhresa is the Founder and Chairman of the Bakhresa Group. As a visionary, he started his adventure in 1975 when he launched a humble local restaurant, Azam, in the heart of Dar-es-Salaam, Kariakoo area.
Said Salim Bakhresa has been the driving force behind the Bakhresa Group empire’s development over the last four decades, with an annual turnover of more than US Dollars 750 Million. His business acumen, unconventional leadership style, patience, and tenacity resulted in what is today one of Sub-Saharan Africa’s top brands, Azam.
From a small restaurateur to a well-known industrialist, Said Salim Bakhresa has made significant contributions to boost Tanzanians’ living standards by introducing global quality products at affordable prices to the local market.
Currently, Said Salim Bakhresa is directly involved in the Bagamoyo Greenfield Sugar project together with the Tanzanian Government to achieve the objective set for the country in terms of sugar production.
Mr Abubakar Said Salim Bakhresa
Managing Director
Abubakar Said Salim Bakhresa graduated from Georgetown University in the United States with a Bachelor of Science in Business Administration with a concentration in Finance. After graduating with a Magna Cum Laude award in 1999, Abubakar joined the family firm, fully inspired and motivated to contribute to the Group’s continued success.
The group’s wheat milling, and procurement business unit became one of the premier African milling brands under Abubakar’s strategic direction. Total revenues and daily production capacity have expanded by 10 times and 2300+ % during the last 15 years, respectively. Abubakar was also instrumental in the expansion of milling operations to Malawi, Mozambique, Rwanda, South Africa, and Zimbabwe.
Abubakar’s enthusiasm to continuously introduce innovative solutions on the local market resulted in him launching the leading media business in Tanzania, AzamPayTV, in Dec 2013. Apart from the Bagamoyo Sugar Greenfield Project, he is also venturing into new business areas such as insurance and digital payments.
About Us
Bakhresa Group
The Bakhresa Group is a leading industrial powerhouse established in Tanzania in the 1970s and runs its operations across 8 countries in sub-Saharan Africa.
The Group’s operations span from manufacturing food and beverages, packaging, marine passenger transport, hospitality, logistics, petroleum, inland container depots, media and entertainment, sports to real estate under the brand name Azam.
As a leader in Fast Moving Consumer Goods (FMCGs) across the region, Azam sits among the top 5 most admired brands in Africa (100 Brand Africa survey 2020).
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